By now it is a well established fact that the best brochure designs are the most powerful marketing mediums for the corporate world. Since they are shouldering such an important responsibility therefore it makes sense to create them in the right manner. Syrup Technology, which is a well established web service providing company, states a few tips that can effectively enhance the value of the brochures:
• In order to succeed it is always centre the audience that you are going to target and proceed in accordance to that in terms of tone, fonts and content. You can choose to have professional write-ups, humorous or casual depending on the end users.
• Always have a brochure checklist handy to see what information is pertinent. What is the sequence of the information flow required in accordance to importance? It is better to be clear about this sequential importance as this definitely is very important. You can make sketches and reposition text and graphics a few times to see what works best.
• It is always better to survey your competitor’s Brochure design samples and proceed on similar lines but with some innovations added to it.
• Avoid a cluttered look in the brochures by avoiding bars and boxes, They give a feeling of getting ‘contained’ within limited spaces.
• One should try and explore the concept of ‘negative spacing’ to enhance the overall look. The blank space creates a relationship between content and pages. The amount of negative space determines the overall tone of the page.
• Follow a simplistic approach and keep your focus on the main objective. Be straight forward, concise and simple in your approach. While using graphics make sure that they do some value addition and not detract the readers from the main purpose.
• Always make sure that you show your clients some brochure design templates in order to gauge their likings and proceed in accordance.
Keeping these guidelines in mind can surely impact your brochures ina very positive manner.
• In order to succeed it is always centre the audience that you are going to target and proceed in accordance to that in terms of tone, fonts and content. You can choose to have professional write-ups, humorous or casual depending on the end users.
• Always have a brochure checklist handy to see what information is pertinent. What is the sequence of the information flow required in accordance to importance? It is better to be clear about this sequential importance as this definitely is very important. You can make sketches and reposition text and graphics a few times to see what works best.
• It is always better to survey your competitor’s Brochure design samples and proceed on similar lines but with some innovations added to it.
• Avoid a cluttered look in the brochures by avoiding bars and boxes, They give a feeling of getting ‘contained’ within limited spaces.
• One should try and explore the concept of ‘negative spacing’ to enhance the overall look. The blank space creates a relationship between content and pages. The amount of negative space determines the overall tone of the page.
• Follow a simplistic approach and keep your focus on the main objective. Be straight forward, concise and simple in your approach. While using graphics make sure that they do some value addition and not detract the readers from the main purpose.
• Always make sure that you show your clients some brochure design templates in order to gauge their likings and proceed in accordance.
Keeping these guidelines in mind can surely impact your brochures ina very positive manner.
